Market Trends

  • • CBS News reported that electricity costs are predicted to be about 15-20% higher in 2023, according to the Public Service Commission
  • • Consumer Reports recently released a study conveying "Sunlight fades bright colors of carpets, couches, chairs and other pieces of furniture that aren't leather or otherwise protected from the sun."
  • • Bloomberg reports the loss of privacy is a problem that affects many people and organizations today, and it will only worsen as technology advances and society grows ever-more interconnected.
  • • VOCs released as gasses from conventional home tints present a major health concern for consumers.
  • • The National Institute of Health recommends people of all ages and skin tones should limit the amount of time they spend in the sun, especially between mid-morning and late afternoon, and avoid other sources of UV radiation.
  • • The explosive growth and interest in non-toxic sustainable products has been fueled by "baby boomers" and progressive young parents who increasingly express environmental concerns.

Top Line Results

  • 87%
    of respondents

    87% of respondents felt that "home privacy" was a primary concern.

  • 97%
    of respondents

    97% of respondents have been impacted by the rising cost of home heating and cooling.

  • 69%
    of respondents

    69% of respondents who currently own a home are comfortable doing minor installations and maintenance.

  • 83%
    of respondents

    83% of respondents agreed the Coolious Sun Shield was "innovative" and "professional looking".

  • 68%
    of respondents

    68% of respondents expressed immediate purchase intent at the $89.00 to $99.00 range.

  • 54%
    of respondents

    54% of respondents are unhappy with the look of their furniture because of fading & sun damage.

  • 87%
    of respondents

    87% of respondents felt the lighting and temperature in their home was "more comfortable" when using the Coolious.

  • 91%
    of respondents

    91% of respondents were able to install the Coolious in less than 30 minutes.

  • 93%
    of respondents

    93% of respondents would purchase the Coolious instead of paying for professional window tint.

Target Demographics

Mighty Moms

Represent an affluent market 55 million strong, comprised of women ages 35 to 60 years old. They are the managers of the household and play a key role in initiating home improvements for their own homes and for aging parents. They also perform the primary purchasing functions for the household.

Millennial Families

Represent a growing market of 37 million, with an average age of 35 who are more likely to be educated about the role sun exposure plays in energy costs, furniture damage and maintaining health. Easy to use products that preserve energy appeal to these customers by providing them with a proactive solution to protect their privacy, health, and finances.

Active Seniors

Seniors are more likely to have fixed budgets and sensitivity to the light and temperature in their environment. Easy to install, cost saving products can appeal to these customers by providing them with convenience of not worrying about affording their energy bill while catering to their desire to maintain their privacy in senior living communities.

Research Methodology

Research Methodology

This study was designed to assess whether the Coolious Sun Shield will attract the attention and acceptance of the consumer at retail.

15% of the respondents were Active Seniors, ages 60+.
40% of the respondents were Millennial parents, ages 30-44 .

Sample

The participants for the study were carefully recruited and screened beforehand. 45% of the respondents were "Mighty Moms", ages 35-60.
15% of the respondents were Active Seniors, ages 60+.
40% of the respondents were Millennial parents, ages 30-44 .

Data Collection

The study took place on September 13th 2022, at a public facility in Mineola, NY. The respondents were split into 20 cells, with 10 respondents per cell.
All respondents reviewed the website & video and tested the product.